BATH SALTS - For the fun it (Market Research)

BATH SALTS - a dull project (apart from being a drug use) to be a exciting project to buy!

To do this myself, Sophie and Ben will have to do a market research and come up with ideas to make customers want to buy it!!

USP - Unique Selling Point


Research

ITV Advert - here's one back in 1985 where Radox makes a Yakety Yak with the product:

Positives

• Make you skin feel difference to your skin and mood
• Sparkling glow
• No side effects
• Easy to use
• Draws out impurities, pollution, oil and dirt from the skin
• Fights stress and combats fatigue
• Balances moisture levels in your skin, soothes tired, sore muscles
• Sodium plays a significant role in managing the balance of lymphatic fluid our bodies

Special Offers (That we could make with our Bath Salts)


BUY ONE, GET THE SECOND ONE FREE AND GET THE THIRD 50% CHEAPER!!!!



Rival Companies


RADOX
BODYWASH



Target Audience

Women mostly but also Men



TV advert and Print Ideas

Slogan Ideas

- Take A Break
- Relax (the song)
- Relax, take a bath, let your muscles unwind
- Bath Salts - they're not Water Salts!

Names - Maybe...

- EnergiZe Salts