Music Video Task 1 - Video Seven

WOODKID – IRON

 

 

Even though I love the song – there’s something about this music video that gives me the goosebumps - in a good way plus I thought the Assassin's Creed: Revelations trailer was brilliant with this track and it made me want to get the song right away and see if there was a music video that goes with it. Apparently according to research - I wasn't the only one.

 

 

BACKGROUND

Woodkid, also known as Yoann Lemoine, a twentysomething, multi-awarded illustrator-turned-director which probably helps him a great deal since he writes music in a very cinematic style. From The Shoes Wastin’ Time, to Yelle, Moby, Mystery Jets, Katy Perry or more recently Lana Del Rey Born To Die and Blue Jeans, and even Drake featuring Rihanna in Take Care. But without neglecting his activity as a director, Woodkid decided to devote himself to make his own music and his own music videos.

Woodkid’s IRON music video seems at once surprising and classic in the way it mixes imagery and music. Featuring model Agyness Deyn, Willy Cartier (also a model), Ross Tanner (another model), Matvey Lykov (and another model), Florian N Goy, Michel Ribal, Damien Leroy as a cast of well-honed heroic types, it has a highly stylised action fantasy in monochrome, beautifully photographed by Mathieu Plainfosse.

 

This music video is filled with epic appearance and style with continually stunning imagery and a devastating climax add up to a major league labour of love.

 

His song “Iron” was in the French music charts in 2011 entering #53 but the music video was seen by 16 million well-earned views on YouTube to date.

 

 

 

 

 

 

PROMOTIONAL TOOL

 

The thing that really shows off the music video is the theme, it’s sets in a sort of fantasy realm where battle is about to begin and you see the characters before they go to war. It’s almost like the video is telling a story as it involves a sleeping boy with a crown of leaves like he’s a prince and the cast is going to war to rescue him.

 

Here is what he said in a interview about what he was trying to creating when making “Iron”: I’ve had an image in my head for this project for a long time, I wanted to make a statement about heroic fantasy, not in a kitschy, elf and trolls way, but to explore what Tolkien, Final Fantasy, and Matthew Barney did. How you create a world with social codes, in a documentary sort of way, with specific imagery, dogmas, political parties, currency, dresscodes, ethnic groups, races, geography… How you recreate these codes in a parallel world. And how to do this in a way that is less cheesy than we are used to seeing in heroic fantasy, more intellectual…”

 

What creates more drama to this music video is the black and white contrast that builds the music even more into the video in a drama sense. Threais appeals greatly to those who love movies with a great meaning and that not everything has to be explained with words.

 

 

 

SYNERGY

 

Here is a quote from an interview from a website about the material theme that goes on in this video: “The project is always evolving, but I really like attention to textures, I made a film once on the texture of rocks, in IRON there is a lot of marble, black smoke. I love looking at textures and the emotions they create. The colour, the complexity, what they evoke, mystical and dark things.

 

The keys sign that shows up all the time in the video is actually tattoo that Woodkid has in real life; one each on both forearms a creating a cross when you put them together. It creates a signature mark for the music video and who creates it. It's also a bit like a "This is mine don't copyright it!" sort of thing as well.

 

The song was featured in a trailer for a famous video game, Assassin’s Creed: Revelations in 2011 (one of my favourite video games). It was because of that is the reason that Woodkid quickly became famous over the Internet and his music video was seen by millions and he is now currently working on his album Golden Age which is to be released in 2013.

 

 

 

While researching I found on a website(www.songmeanings.net) which not only show the lyrics to the song but what people thought the meaning of the song was – here is one comment that explains their thoughts about the meaning of the song and the music video:

 

General Comment:

 

Here's what I've found and shockingly it all makes sense:


0:03. Two Keys. Secret knowledge.

0:12. A lighted match. Revelation.

0:17. In anticipation of the terrible.

0:26.A guy with two tattoos. The Masonic organisation in the United States - Wolf's head.

0:36. Transvestite with an owl - Bohemian Grove

0:38. The guy with the book - the Catholic Church.

0:40. Sleeping boy on the altar - the future or new messiah

0:46. Barbarian on horseback - Russian masons

0:54. The guy with the torch - The Illuminati

1:40. A rain of ashes. Invasion ...

2:05. A guy with a big knife. Islamic secret societies.

2:07. East warrior with a hatchet - Masonic organisation Green Dragon

2:21. Triangular gate - closed the gates of heaven, the hidden truth

2:46. The fall of meteorites - probably an alien invasion or global catastrophe

3:39. The meeting place of all secret societies


If you haven't heard of these societies or the Bohemian Grove, google them.

On another note, this song was used in an Assassin's Creed trailer. Assassin's Creed games are clearly against the Illuminati and the NWO.

I'm fairly sure this clip is some kind of prophecy for the near future.

Grimwing on January 22, 2012

 

 

FAN REACTION/CRITICS RECEPTION

 

 

The music video has inspired "A Soldier On My Own", a French couture brand Dior Homme's Fall-Winter 2013 collection which is named after the lyrics on the song. The song itself is used as the soundtrack of the show.

 

 

 

 

Here are some of the fan comments on YouTube, there are the good, the bad and some who don’t at all understand what the story of the music video:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 

AVAILABILITY

 

It can be viewed online: YouTube – and it’s pretty much it being online on YouTube made the video famous.

Other websites that can show the music video are: clip.dj, musicvideo.sk (mostly a link from YouTube) and where you can find it as it's online. There is currently no information about the music video being on DVD at this present time, you can get the music however from iTunes and Amazon.

 

In case you haven't yet seen the video, here is a YouTube video link:

Like most film there are sequels - this music video has one called Run Boy Run which currently the song on o2 adverts (blue circle, the one with Paula Radcliffe)